The Design Thinkers Services — TheDesignThinkers

Proposition Design
Using customer-led strategy to define a core idea that informs everything your business says and does.

We determine what your market looks like and where there is opportunity your business can authentically own and defend.
We articulate your offer in a compelling and differentiated way that creates appeal for your audiences and gives you clear standout in market.
We create projects that deliver on your proposition with maximum impact, cementing understanding of your positioning, your brand, and how you do business.
A dream remains just that without a concrete plan on how to get there. We create actionable roadmaps, by horizon and by function, to deliver the change we’ve collaboratively engineered.
Your roadmap will have quick wins in the form of low-hanging fruit, as well as more ambitious objectives that will require a case for change. We help you get the bigger ticket items over the line.

Brand Creation
Creating a purposeful brand promise that positions you for growth and builds long and lasting loyalty.

We familiarise ourselves with your market, your competitors, and your stakeholders to understand the opportunity, pressures and agendas in which we need to operate.
We define where your business and offer need to be positioned, and how your brand should think, feel, sound and do.
With the strategy confirmed, we name any products or services and determine how these fit together and with the masterbrand to assure market positioning.
We create options for the logo, look and feel and brand voice, and test the system across a handful of applications.
We map out how the brand needs to go-to market to create the right perception. We map the implementation onto a roadmap to ensure every business unit has clear roles and responsibilities.

Brand experience
Ensuring that every touchpoint and interaction reinforces your brand and proposition to meet and exceed customer needs.

Too often CX is single channel. Our experience strategies looks at the interplay between channels, their respective role, the teams responsible and the impact on the sales funnel.
We use all dimensions and senses to bring a brand to life and ensure an immersive experience that speaks volumes about the brand.
Staying infront means staying differentiated and ahead of the trends and themes that quickly become mainstream and mainstay. We draw from best in class and from ancillary sectors to ensure you are five steps ahead.
Amazing experience must also drive bottom line success. We use a combination of customer and business levers to ensure we are making a difference while growing margin.
Experience only works when it is well delivered. That requires staff to be equipped and able to create exceptional customer experiences. We build the tools, education content, and processes required to make it as easy as possible to do great work.

Go-to-market strategy
Addressing every audience and harnessing every channel to build awareness and maximise conversion for growth.

Structuring your audience by segment allows more direct targeting, more impact and better ROI. We use available data or commission new research to provide insights around media consumption and drivers to create more effective communication.
By determining the role of each channel by audience segment, we can determine key messaging and content to create a layered brand expression and effective funnel conversion as new products and services come online.
We plan the launch of new proposition, brand, product or service internally and externally to maximise awareness and consideration with key audiences.
Determining how to present product to market through both physical and digital storefronts while operationalising the experience of conversion.
We set ourselves the metrics we will use to measure and the targets we intend to reach with budgetary correlations that allow us to demonstrate value and build spend as a critical part of brand management.

Design thinking
Customer-led methodologies can be applied to any business requirement to de-risk change.

We use a combination of desktop audit, interviews and intercepts to gather a deep understanding of the context and systems from a human-centred perspective.
By removing the sacred cows we can get to the crux of the problem that is impacting an organisation in order to define what the solution needs to be. This sets the tone for all work moving forward.
Using cross-business collaboration to harvest the knowledge in an organisation, we push with best practice benchmarking, and the power of creativity.
We evaluate what is required to deliver on innovation, by horizon, by business unit. We look at capabilities and gaps to refine the plan.
We check in on progress to assist with momentum and ongoing problem solving. We can intervene when required to ensure you achieve what you set out to do.

Team governance
We work with our client to ensure the brand is perfect not only on creation but years into its existence.

We review how the team is running, where there are efficiencies to be made, where there are gaps in systems and process and where there are pockets of both high and low performance, and the drivers for both.
We look at how your brand, experience and marketing requirements need to fit with your organisational structure, and the team makeup to manage supplier roster, budgets and growth targets.
We guide the process of briefing recruiters, short-listing candidates and interviewing to present you with top 3 options and their respective strength and growth areas.
We work with your HR department to evaluate needs of the creative team including review processes, capability banding, salary benchmarking, ROI and diversity and inclusion.
We pair team size to business performance to growth trajectory so you have a clear roadmap with dependencies and targets mapped.