How do you manage your brand and marketing in this 'Era of Less' where complexity is at an all time high, but marketing budgets are at post-pandemic levels?

John James and Nicola Mansfield held a webinar to discuss the 6 things you need to have a conversation with your executive that gets you what you need to achieve results.

We are seeing share of market change as a result of under investment in marketing. Business who are choosing to invest in competitor avoidance over marketing are losing customers for an ambition they probably won’t achieve. Unless you are in an anti-trust case, you need to invest in share of market. We see a clear opportunity to take market share.

After constant crisis in 2023 and business responding with spinning wheels, here are our predictions for what 2024 holds in store.

Japan consistently achieves design greatness with innovation that defies a deeply conservative culture. How do they pull off such incredible risks? A unique blend of culture, business and inheritance tax.

There are 6 factors most business will have faced over the last few years that warrant investment in brand and experience. Now is the time to start preparing for your 2023 brand and experience moves.

If the definition of insanity is doing the same thing and expecting a different result, what makes us think selling the same old stuff is going to work, when everything around us has changed?

An over and over again story about how women are held back by entitlement.

It’s time to think about how your Employee Brand and Employee Value Proposition can protect your BAU against the coming Great Resignation.

The new zeitgeist and the changing role of brands.

How do we escape the constraints of head hours and deliver more value to our clients?

Using insight to drive recovery and leapfrog competitors.