2025 brand and marketing playbook

This webinar features our very own Nicola Mansfield who has been pioneering in brand since the days of Corporate Identity. Nicola believes brand is an operating system for business, and a strategic driver of growth. She has led creative strategy for brand and experience at Deloitte, Interbrand, Wolff Olins, Jurlique, and now as Chief Thinker TheDesignThinkers. Nicola is a Good Design Ambassador, has been a National Board Member for AGDA and a mentor with D&AD.

Nicola is joined by the legendary John James of Hybrency, fresh from featuring alongside Byron Sharp, Tom Roach and Mark Ritson in the recent release of ‘Making of a Marketer 2’ documentary as well as talks at SXSW Sydney on the future of GTM, and his series of articles on brand for Branding Mag. He brings a decade of personal experience spent bridging the divide between strategy planning and execution. Leveraging perspectives spent in traditional agency-land, SaaS tech growth roles in Silicon Valley and an ex-agency owner.